Why would Sharptons endoresemnt matter?

This is the latest now coming in from the Obama rally.
Sharpton doesn't support him yet? Sooo WHAT? Sharpton can't even win an election in NYC for mayor in the primaries. What is the big deal with wanting his endorsement in the Presidential Elections?

And what money is going to be coming from Sharpton endorsements?
I mean lets be real here.

It seems like despite Sharptons claims of not "caring" about Obama's CLEAR lead over Hilary or more importantly even Sharptons own image nation widee. He does care.

I love how one of the people questioned answer to the question of "How do you feel about a Sharpton support of Obama?"

"I don't care. I have my own mind"

Same here man. Same here.